The cost of duplicate data
Duplicate data wastes time and money, but how much is it really costing your business?
Discover how much you could save with cleaner data.
Duplicate data
Manually cleaning up records costs will cost you about ~ EUR.
Implementing an data cleaning software could come with a similar cost, but once implemented, you only pay a yearly fee to deduplicate on a daily/monthly/… basis
Impact on sales
In sales, the saving you can easily calculate is in the lost sales hours spent contacting certain leads multiple times, or not having the accurate data to contact potential leads.
When taking your % in duplicate records, your sales representative will be spending on average ~ minutes per lead. Working through duplicate leads results in about ~ EUR in wasted sales time.
And this is not even including administrative inefficiencies and potential brand damage.
Cost of missing data
Filling in missing data isn’t free. It costs between 0.50 EUR and 5.00 EUR per record, depending on what kind of data you need and where it comes from. If 30% of your database has missing fields, updating those records could cost anywhere from ~ EUR to ~ EUR
But if you don’t fix the gaps, you risk:
- Poor email performance due to lack of segmentation and personalization.
- More time wasted qualifying leads manually.
- Higher operational costs because of inefficient processes.
Missing data isn’t just an inconvenience, it directly impacts your marketing and sales efficiency.
Cost of wrong/fake data
Fixing incorrect or bogus records costs between 0.05 EUR and 1.00 EUR per record, depending on the data provider and what needs to be verified.
Looking at your database of records, that means a cleanup cost of ~ EUR to ~ EUR.
- Undeliverable emails that never reach your audience.
- Lost sales opportunities that could cost more than 10,000 EUR per missed email.
Bad data doesn’t just waste budget, it directly impacts revenue.
Looking for a solution?
Cropland’s expertise, powered by Unite Data, ensures clean and reliable data at all times
